On Counterfutures

Reflections on strategy, innovation, and the ripple effects of choice in turbulent times

This blog is written in motion.

The world has been changing at a pace that has outrun our ability to make sense of it. What once looked like rapid change has, somewhere along the way, crossed a threshold — and started colliding with everything we thought we knew.

For someone working with innovation and strategy, I find this both inspiring and dystopian — for exactly the same reasons.

The events on the world stage in the last couple of years has happened in such a rapid cadence, an on such a magnitude, that what once looked like rapid change, ended up on collision course with everything we ever knew.

I only know one thing, that the matter will be current, while the perspective looking at the future. Hence the name, COUNTER – as in counterpoint – the resistance that makes critical thought, discussion and pause possible. Not negativity for its own sake, but the refusal to accept the future as defined by others.

Why?

Because in a world changing this fast, it’s easy to just do, as if acting right now is the only option, and reflection, actually taking time to think, to question and ask ‘why’ — is a luxury we cant afford any longer.

This is an attempt at something different: navigational writing. Charting course corrections, testing assumptions against emerging reality, marking shifts as they happen rather than waiting for them to settle into history.

Please join me in any way or form. If you find any of it relatable or interesting, please let me know! And thanks for reading!